China's Large Animation Game Exhibition Operation Mechanism And The Role Of Exploration

The development of the large-scale ACG(Animation-Comic-Game) EXPO goes with the explosion of China’s ACG Industry. As a special kind of exposition, the large-scale ACG EXPO has the characteristics of both ACG and MICE(Meetings-Incentives-Conferencing/Conventions-Exhibitions/Exposition). The case study on CHINA JOY&CCG EXPO by using the theory of Cultural Industry, Exhibition Economy and Experience Economy indicates how the large-scale ACG EXPO works. The paper is divided into five chapters.Chapter Ⅰ describes ACG industrial background. The requirements of the large-scale ACG EXPO are closely bound up with ACG industrial development. The Electronic Entertainment Expo, Tokyo Game Show, ACGHK produce favourable reaction internationally and serve as examples for the above analysis.Chapter Ⅱ focuses on the history and current situation of China’s ACG Industry. Due to the weakness of the existing ACG expositions, our government put forwards measures to conduct and develop the large-scale ACG EXPO.Chapter Ⅲ is mainly about the organizational infrastructure of CHINA JOY&CCG EXPO and the advantages of the host city. The host city is chosen to develop Exhibition Industry while a certain condition prevails. At the same time, Exhibition Industry is considered as an important part of economy because both economy and society of the host city can benefit from it greatly.Chapter Ⅳ simply reviews the forming process of CHINA JOY and CCG EXPO, and sums up the mechanism and function of China’s large-scale ACG EXPO. The first is to encourage the originality of ACG works by integrating the resources. The second is to have good acknowleged in the B2B and B2C cooperation flat which includes creation, production, marketing, broadcasting, derivatives, etc. The third is to help ACG Industry, manufacturing, new media, and vocational education continue expanding to new fields. The fourth is to make full use of multiple platforms so as to form the mechanism of industrial factor clusters. The fifth is to organize a variety of competitions on the ACG subject. It will develop Experience Economy Theory in the exhibition sphere. The sixth is to establish a system of division of labour with individual responsibility of the government, industry, and academy. The seventh is to develop a close relationship between enterprises and industrial parks of the whole industry. The eighth is to improve the quality of services, containing policies issuing, legal aid, forum, etc. Chapter Ⅴ based on the mechanism and function of CHINA JOY and CCG EXPO, points out the developing prospects of China’s large-scale ACG EXPO, covering the international exchange and cooperation, export products, resources integration, copyright and characteristic services.