Reading Literary Era Of Visual Culture Shift

Along with the development of the Internet, mobile phones and other electronic media, consumerism prevailed against a background of visual culture become the main cause of contemporary culture, the image in human information dissemination and communication, occupy a dominant position in the map reading age has come, represented by the image of the visual culture get unprecedented prosperity, and with unprecedented power to influence the modern people’s work, life and thinking. This paper will through analyzing the current situation of the national reading and interpretation, the words fading, image, literary reading has a recession this view. On this basis, the key analysis in the age of electronic media, aesthetic art happened under the condition of "the image turn", image to replace the words become the main way of people understand and feel the world, the literary aesthetic transformation, the main body of literary reading dissimilation has happened-readers, literature ontology in the path of the visualization, and try to analysis from the perspective of media environment, the literary crisis of literature reading, literature, the cause of the crisis.Paper consists of five parts. First chapter, by the emergence of the concept of "visual culture", and points out that visual culture has since ancient times, after entering the contemporary, under the influence of new media and consumerism, the visual image to thrive,"reading pictures" as people mainly of information exchange and communication, people away from the words and books, and based on the analysis of all previous national national reading survey data, it can be seen that the present Chinese reading national overall situation is not optimistic; And literary reading has also undergone a golden period since reform and opening up to the visual image times silence decay process."Turn" of literary reading in the second chapter, mainly discusses with the visual culture to thrive,"the linguistic turn" in the field of literature and art are quickly being replaced by "the image turn", leading to the proliferation of the decline of the text and images. By reading text "the image turn" to make people to read the image, thus developing the image hegemony, language main culture is gradually replaced by image main culture, literature, aesthetics and therefore has swung:literature and inevitable relations with visual images, literary aesthetic distance disappear, abstract logical thinking becomes a perceptual visual intuitive, the arrival of the landscape of social image value makes the marginalization of literature reading.Chapter3"literature ontology visualization survival", examines the literary texts of the change in the era of visual culture. In image comprehensive advantage, literary reading decay, under the situation of literature as a language art began to image fusion, on the path of a visualization. Literary works of film and television adaptations, literature and film and television have been widespread attention, literature and film and television of the marriage will be intensified; At the same time, literary journals and literature published in the visualization on the road.Chapter4"the main body of literature reading change", from "the reader is dead" this point of view, analysis as the main body of literary reading readers, reading figure social status has changed, becoming the image viewer. From the reader to the viewer is not only shows that the main body of literature reading its aesthetic psychological structure of deep time variety, and suggests that media literature, as a result of advances in technology to accept changes in the way. Coming of the era of new media also led to changes in the rights of literature field, pure literature before leading the traditional literature of the popular literature of the power structure collapse, unprecedented strong, popular literature and new and complicated rise of network literature. In a word, marginalized belletristic reader.The fifth part conclusion, the paper expounds the future of the crisis of literary reading and literature. Literary reading crisis is the crisis of literature itself, in fact,"end" of literature suggests that it is "marginalization" of literature in the era of visual culture; In the face of increasingly strong visual image, literature and the image fusion will to a certain extent, expanded the living space of literature, literature visualization may be visual culture era literature is an effective means of survival and development.