Poster Of Visual Culture Studies

The movie, with its unique visual charm to win the world class audience. While the movie poster is accompanied by the birth of the movie to movie posters, film advertising, is composed of painting, photography, text and other visual art, the picture vivid and accurate Trailer Movie content, show that the film’s artistic appeal and the thought connotation. At the same time, the movie poster is the product of the times and social environment, making it reflects the value orientation and the time characteristics of certain social background. Today, interpret the images era, puts forward new requirements on the production of the movie posters, it must bring the audience new visual experience to complete it in the movie ads duties.In the study of visual culture today, there are four important research fields:visual text-all image products can be used as visual text, movie poster is a visual text; visual discourse--visual culture ideology such as power, desire; visual construction system--such as cinemas, the visual system refers to the dark hall, bright beam of light, the screen object is not present; machine vision--the main research question is betting and visual form to watch the position of the subject, the allocation of power, the desire to watch. We all watch the action is always in a complex visual field, we "see" is but the interaction of the various elements of this in the field of machine vision effect, which is as a function of the key elements of. The core theory of machine vision is:the machine is the essence of machines, it is the production and dissemination of products and the present significance effect, machine study is to matter to the machine doing intermediary of the operation, in order to seek between the material of it and its significance to establish hermeneutics contact effect. Therefore, we need to put the material machine is regarded as a "text" or "refers to a system", according to certain rules of the assembled device do desire statements, metaphorical reading through this text details and its constitution, or through the signifier system to establish a set of code conversion mechanism, to explore the system of meaning, symbolic domain inquiry machine, and machine and machine, between the subject and the effect between machines, machines and watch the complex association.This paper uses content analysis of the research methods, research to interpret the images of visual culture era movie poster, using machine vision theory of deconstructive criticism of sixteen class588a movie poster, the movie as a visual machine, a functional component and the poster belongs to the marketing system of this vision in the machine, do read the interpretation of metaphor through the movie posters of details and its structure, in order to establish a set of code transformation, complete the deconstruction of the film visual machine. Theory of machines on the machine of deconstructive criticism is not to "destroy" the machine, closed chain but to burst its significance from inside the machine, the significance of implementing the implosion, colonization solution and complete meaning, let the audience learn "in" image or image, providing a possible escape route for the audience to get rid of dominant film machine the.In this paper, by analyzing the sixteen kinds of588movie poster, draw the following three conclusions:first, the use of social practice in the movie poster stated desire, fantasy and object of terror to configure the subject position; second, movie poster works mainly uses human scopophilia, also called voyeurism, namely, see and be seen it is a source of pleasure; third, in the process of the subject behavior watch posters, in May two identity, two layers of identity are completed, projection system to enter the film, contributed to the film viewing behavior.