Research On Digital Context Poster Advertising Creative Form Below

The rapid development of digital technology had driven enormous transformation of media market. The emergence and development of the new media, represented by Internet has triggered bold changes in the advertising industry. Currently, under the environment of the new digital media, the traditional advertisement, no matter in the form of design or in production process, has undergone world-shaking changes. The whole design process becomes more detail-orienting and integrated and the division of labor has become increasingly clear and definite, which attract the audience of the advertisement to understand the ads, approach the ads and even participate in the ads actively and initiatively. With all these changes, the ads become more targeted and efficient and products and brands can go to the audience more directly. The development of new technology not only breaks many restrictions but also presents itself before the audience in a richer and more colorful way. On the other hand, with the development of new technology and emergence of mew media, many problems emerge. The author thinks that faced with the rapidly changing technology, people should give full attention to the art of design and the effectiveness of information when they poster advertising in the trend of the times, at the same time, they should make sure the fluency communication between the advertisement and the customers.In the human society, the poster of ads has been playing a very important role for a century of years. The modern poster had evolved into a print media which expresses the social culture and awareness from the earlier commodity publicity media. Its value of spreading products has gradually weakened, while its value of spreading culture and collection value has increased.In this thesis, under the theories such as fine arts and consumer psychology, the author has made fundamental analysis on the status quo and the future trend of the creative form of the poster ads against the background of digitalization. In the end of the thesis, the author forecasts that under the context of the new digitalized media, the interactive, creative and entertaining poster ads will drive the ads industry forward.