The culture of honesty serves as the part and parcel of the Chinese traditional culture. It consists of the honesty of interpersonal relationship, politics, business, education and so on. In Chinese traditional society, in order to promote their trades, the businessmen, under several historical factors, have developed the culture centered in good faith, fixed prices and genuine goods, which becomes a main culture in the development of Chinese commerce during thousands of years and also a precious cultural heritage left by Chinese merchants. Therefore, with the overall development of the socialist market economy reform, its inheritance has a positive effect both in theory and reality on the building of the market rules, regulations of social integrity and moral norms of market economy and also beneficial to the deepening of the economic restructuring in which the market plays a decisive role in the resource allocation. |