Researching On Transition Of The Migrant Worker’s Social Image Under The Conditions Of New Media

Since1984, the city by the influx of a large number of farmers, abandon agriculturalproduction activities engaged from the second and third industries, industrial workers, thisgroup of migrant workers also will be into the public view, and continue to highlight theimportance of its existence, and highlights the special social value. In the era of newmedia, through the media construct the image of the migrant workers, the societygradually understand the living conditions of migrant workers, identity, culture, behavior,etc. Therefore, the study of social image of the migrant workers in the online mediaenvironment has a very important practical significance.In this paper, we use Tencent News web as researching sample, content analysiscomprehensive sort Tencent news since the late1990s for shaping and portray the imageof the migrant workers. Outline the process of social image of the migrant workersexperienced by vulnerable groups to the new industrial workers, the gradual developmentof the new changes in the public. Then through sample surveys and interviews, acomparative analysis of the social image of migrant workers in the image of the errorbetween the media, the general public, as well as migrant workers, the focus of mediacoverage with the introduction of policies and regulations. The public through the mediato build the image of the peasant-workers, consistent with the media, but there is a timelag; migrant workers groups the information channels occlusion, so the lag is much moreawareness of their own and one-sided.The article reveals the error of network media shape the social image of the migrantworkers, point out the government’s role and significance of in image correction migrantworkers, the significance of social responsibility that media assumed, and the significanceof the community to actively participate in. Supply new perspectives and ways for buildan objective and fair social image of the migrant workers.