The Media Image Of The New Generation Of Migrant Workers

With economic development and industrial upgrading, the big stage of the new generation of migrant workers as a new force on the urbanization construction, and become the subject of a new class of industrial workers, play important role in the economic development in china. However, with the social and economic system of continuous improvement, the new generation of migrant workers in their efforts to change their fate has gradually achieved, they are difficult to integrate into the city, such as love and marriage to a series of social problems aregradually exposed, n order to objectively understand the new generation of migrant workers’ media image, the author from the journalism and communication perspective, the "Chongqing daily" during the past five years of the new generation of the media image of the migrant workers, the new generation of migrant workers on construction of the media image in news reports, and the construction of the new generation of migrant workers appeared deviation of the media image of the "Chongqing daily" through the analysis of the existing problems, andputs forward the corresponding solution found. In this paper, with the method of content analysis and literature study method, the 2010-2014 "Chongqing daily" on the new generation of migrant workers reports will be sorting, classification, analysis, found that the "Chongqing daily" the construction of the new generation of migrant workers into the city lifeconsciousness, the desire to change their own destiny and active learning skills strong desire, in the city spiritual civilization the construction of the high degree of participation; also found that they face a difficult marriage, home to rare embarrassing situation. Investigate its reason, mainly due to our ingrained household registration system, migrant workers’ media literacy is not high, the subject of media reports of the first in the new generation of migrant workers, resulting in fewer channels of sound, the lack of discourse. In order to construct a more realcomprehensive, rich media image of the new generation of migrant workers, the media should not only improve their occupation accomplishment and moral quality, but also for the new generation of migrant workers to speak, and the new generation of migrant workers take the initiative to build a platform for interaction, but also to improve the new generation of the peasant workers’ media literacy, strengthen communication, enhance the dissemination of news results, showing a plump flesh and blood, Cenozoic migrant workers’ media image.