Effects Of Government Micro-blog On Shaping The Image Of The Government

With the development of the Internet and new media, government affairs micro-bo’sinfluence on the government image has become more and more attention by people, analysisof government affairs micro-bo the emergence, characteristics and development status, andcombine it with the government image study is a response to real concerns. The public’sperception of government and evaluation is in of government behavior, government behaviorand the media itself explains two aspects of forming under the function of government affairsmicro-bo with real-time and anthropomorphic, personalized and interactive advantage, hasmade a fundamental to the government image construction, and government image for theouter packing.This article embarks from the government image shaping factors, combined with specificcase analysis of government affairs micro-bo for good government’s image, and the presentgovernment affairs micro-bo shaping and dissemination of government image, the essaydiscusses the problems existing in the process, to discuss how to better use of governmentaffairs micro-bo to shape a good government image.This article is divided into five parts.The first chapter is the introduction part, mainly expounds the purpose and significance oftopic selection, and introduces research methods of this article, at the same time, summarizedthe studies of related issues, made a research review.The second chapter is related theory of government image in this paper. Main content isthe government image of the concept, characteristics and the main factor affecting thegovernment image molding. Good government image is created the final purpose，so the lastof this chapter to the public’s perception of the government and the network media influence onpublic awareness in detail in this paper.The third chapter on the development of China’s e-government micro-bo the necessity ofgovernment image is created and the development of e-government micro-bo is analyzed anddiscussed.The fourth chapter of government affairs micro-bo government ought to be in the imageand reality were analyzed. Through the analysis of the advantages of government affairs micro-bo to shape the government image, points out that the government affairs micro-bo the stateought to be. Through three examples of government microblogs to analyze government affairsmicro-bo state of reality.The fifth chapter analyses and discusses government affairs micro-bo in shaping thegovernment image in the existing problems and countermeasures...