The Research On The Micro-Blogging Of Beijng Public Sectors By "5W"

In recent years, media with the development of informatization and digitalization skills has undergo a tremendous change. Micro-blog with instantaneity, interactivity comes to emerge as a important type of social media. Micro-blog which express their ideas develops explosively recent years and becomes an arena for most people. It is so influential a platform of posting information and interaction.Many government department also as officers join in to use Micro-blog as an effective tools to direct public opinions and strengthen interaction with people. The author focus on Beijing micro-blog’s study. Use data-analysis. The author want to point out the problems in Beijing micro-blog and advice the strategies on how to make it a be a real interactive media in government departments, officer and citizens.