The Research On Management Innovation Of Public Crisis Information Communication

Along with the social transformation in China, various contradictions and conflicts occur frequently. It has posed serious challenges to the harmony and stability of society. As a role responsible for the public crisis management, it is very important for the government to cope with the problems in the complicated public crisis, particularly the network popular feelings in the Information Age. Nowadays, our China has entered the Micro-Media and Any-Media Age, during the course of the public crisis management, information dissemination management plays a vital role in controlling and coordinating the public crisis. At present, the public crisis information dissemination management research has met with the bottleneck. This paper aims to provide reference for the management innovation over the public crisis information transmission. From the perspective of public crisis management, it summarizes the information transmission and some related research studied recent years and analyzes the present situation of it, expounding why some faults occurred in management.At present, many experts and scholars think that the process of public crisis information dissemination of management is the same as that of information dissemination communication management, in which Mass Media is the carrier of information transmission. So, based on the public crisis management theory, information dissemination theory, political communication and other related theory and some typical cases, the theory and practice at home and abroad in recent years, it explores problems about foreign public crisis information management theory and practice of Chinese government duty orientation, organizational security, social participation and information communication and so on, such as the way of expressing the information dissemination, the orientation of government role, the awareness of public crisis, entertainment-oriented social information, the shortage of public information, the knowledge on spreading public crisis information, etc. From these analysis, we can find that government departments in our country haven’t done enough in public crisis information dissemination management. Therefore, the author puts forward a series of suggestions about the innovation over government management. Such as the innovation over the idea, legal system, operational mechanism of management.