The Research On Management Innovation Of Public Crisis Information Communication

In the media age, more and more academic research on public crisis information dissemination increases, the central government and the local governments are trying to explore the path to realize the information dissemination management innovation of public crisis; these provide theoretical support and practical basis for the public crisis information dissemination management. However, compared with western developed countries, China’s low level of economic development, the lag of government management mode, management innovation of public crisis information communication is a difficult project; need scientific and rational planning, in-depth study and reflection of China’s basic management system and the system structure, from a deeper level. Solve good government, the mainstream media and the mass of information between the balance of interests, and other issues, to explore a Chinese public crisis information dissemination management innovation.Based on the objective laws to follow the public crisis, should adhere to the following two aspects, one is to facilitate the optimization of public crisis information communication skills, public crisis, to spread the rational allocation of resources and help to improve the public crisis communication effect and reduce the impact of loss to the greatest extent, resolve the crisis as soon as possible. Two is to scientific and flexible use of public crisis information management strategy, carry out the innovation of the government management of public crisis management, trying to reduce the impact of crisis disposal costs, maximize digestion harm, then the danger to peace.In this paper, the public crisis management related theory, information theory, political communication as the basic theory research, comprehensive classic case of domestic and foreign public crisis information management in recent years, theory and practice of foreign public crisis information management, our government problems and deficiencies in positioning, organizational guarantee, social participation and information communication has to explore, our government still exist many problems for the public crisis information management, the author proposes the following selection, the path of public crisis information dissemination management innovation such as:Innovation of public crisis information management concept innovation, innovation, management system innovation, the public crisis information system crisis information management of public crisis information management system.