The Government Under The New Media Environment Of The Social Security Emergency Public Opinion Guide Research

China is in a social transition period of rapid economic development, which oftenhappens social contradictions, emergencies, accidents disasters, natural disasters,public health, social security events. As a kind of unexpected incidents, it has affectedthe social stability and harmony, and all levels of government pay great importance toit and the whole society widely keep a watchful eye on it. Establish a suitable forChina’s national conditions of scientific and efficient social security incidentemergency response mechanism, to respond effectively to the social security events,in order to achieve the goal of comprehensive, coordinated and sustainabledevelopment, to build a harmonious society that provides a good environment ofstability. In recent years, with the rapid development of new media in our country, thenumber of Chinese Internet users continue to increase, the thought of the new mediaand participate in the political function improved significantly, the expressionchannels of new media in the constantly expanding, ideas and participate politics inmobile communication will develop on a permanent basis, so the development of thesituation will change China’s social public opinion ecological, in turn, will influenceand change of China’s social and politics ecology. Under the background of such agrim reality, it has gradually becomes the important topic with the government how todeal with the social security emergency information dissemination, guide the socialpublic opinion.This article creation based on the theory and reality. The firstly, mainly reflectedin the perspective of subject. Throughout the academic information and relevantliterature in recent years, scholars for more research on emergency boot media, payless research on the government side, this article mainly from the government tosocial security emergency public opinion guide, combined with the government andthe new media should maintain the relations as the breakthrough point, discusses thegovernment behavior. Secondly, the innovation of research content. Compare the current situation of our country government public opinion guide with the advantagesituation of western countries, we should take its essence and good qualities. Finally isthe innovation of research methods. Combined with case analysis and comparativeresearch method, combined with actual cases and the theory, increase the persuasionof article, compare with Chinese-and western study, it reflect the problems moreintuitively and clearly, then summarizes the experiences and lessons, providereasonable suggestions for the Chinese government in the new media environment onhow to manage and control information.