| Internet come into china since1994, as a functional access, it has become a social infrastructure. As the rapid development of Internet information technology, internet is biding farewell to the early public information and private information transmission of the initial state. It is changing from simple to complex, from single to multiple. By the innovative spirit, it releases the tremendous potential of social change, changing the lives of ordinary Chinese, and beginning to shape China’s social and political ecological environment.In recent years, network political interaction has become a flower in the field of China’s Internet, condensed the discourse power, formed a powerful "public field", and passed the "positive energy", fully showing the unique charm. Two-way interactive of network political interaction with its characteristics, provides policymakers with a reception super "radio", provides the public with a transfer effect super "microphone". On the one hand, NPC, CPPCC member and party leaders at all levels have Internet access, take the initiative to use network political interaction pays close attention to the livelihood of the people, the focus of public opinion, pooling intelligence to create a special political environment of network. On the other hand, Internet population growing becomes the main force of public opinion,"new" share anywhere around, a wave another wave of public opinion. Whenever some hot or focus of social, economic news, can always hear internet users through the platform of network political interaction,"slogan","sound" vomit slot, and even some event is in direct driven by Internet users is the final solution."Concern is power, Focus on changing China" network political interaction relying on the Internet reflects the social reality, is a mirror of social reality, network political interaction’s stage are the epitome of the real life of dribs and drabs and imaging. It at low cost, timely, convenient, interactive and other advantages, continue to release their opinions and express concern, government is a bridge construction between government and citizens. Since entering the "media" era, the fast development of network asked administration, basically has realized the public enlightenment in our country, the reform of the government. It in the form of "fission", is through BBS or micro blogs, message boards, QQ, MSN, and micro letter real carrier, changing the structure mode and the development of Chinese social information dissemination form, make all kinds of social problems and contradictions in social life was reflected in the form of network public opinion, in the "public field" the formation of strong shock wave, the effective realization of citizen and government "bottom-up" and "top-down" game.The combination of traditional media and network media, network political interaction more highlight its internal value orientation, with its clear, clear, logic plays an opinion for display, supervision by public opinion pressure characteristics and solve the problem of booster role, fully implement the public power, democratic politics to a new level, at the same time urged the government in The Times of everyone to master "the microphone" innovative thinking mode, and improve the power of network capacity, optimize social management capacity, provide better and more public goods and social services, trying to overcome network political interaction facing the new task, new challenge.In addition, according to the China Internet network information center, Until2010, in our country the government portal website has been established more than45000,75of the central and state organs,32333prefectural government and provincial governments, have been set up more than80%of the county government e-government website. As of the end of December2012, the scale of Chinese Internet users reached564million; the Internet penetration rate reached42.1%, Internet users in the world first. With the platform construction of Government and the fast growth of network citizen scale, both for the implementation of the network political interaction provides a broad stage, make its ascendant.This article is divided into five parts:The first part is the introduction, overview of the selected topic background, significance, research status; The second part is divided into four stages by the clue of time; it expounds the emergence, the development of the Network political interaction and the theory of relation between nation and society, the network externality theory, discourse theory, game theory, political communication theory as the support research network political interaction; The third part discusses the operation mechanism of network political interaction, and makes corresponding game; the fourth part focuses on network political interaction of positive externality and negative externality and the causes of negative externalities; The fifth part is the strategic choice to solve the problem of negative externalities, which strengthen the network management, optimize the environment of network political interaction, Construct the network management system, and promote the development of network asked administration institutionalization, Offset the reality gap, to achieve the balance of the network resources, Strengthen the government credibility construction, improve the ability of leading cadres network political interaction, Improve citizen accomplishment make network political interaction towards rationalization focus on five dimensions of network political interaction, the negative externalities of digestion, virtual reality, let Internet users back to citizens. |