Analysis Of Domestic Government Agencies Microblogging

As a new phenomenon on the Internet, microblog with its short content, wide spread, transmission speed, the characteristics of wide audience, in terms of journalism and public events, etc. With the speeding up of social democratization, the government agencies to get to know new media brings the change of the social development, in its role is becoming more and more attention, the combination of government agencies and microblog, a government agency power levels increase, the embodiment of the information ability enhancement, also is the government agency information dissemination way, control the public opinion the inevitable choice of diversification. Government agencies microblog to promote the government public service level of ascension, improve the efficiency of the government’s work, become the new window for government agencies to serve the people.At present domestic open microblogging is more, the number of government agencies at all levels but in the role of function orientation, there is still a deviation and public opinion, etc. Domestic scholars for microblog and government attention and study more, different Angle of view, but mostly in the form of concept is introduced, and personal experience, this paper with specific case study analysis of the data is less.This article systematically to government agencies, the status quo and development trend of microblog made a detailed analysis. Starting on the development of microblog, the writer analyses the have the basic function and political functions, by covering different provinces, different regions, different industry categories of government agencies at all levels samples, using the research methods of case analysis, according to the release information quantity, content, source, forms, release time, hierarchy, language style, comment, quantitative assessment, reviewers and media specific analysis indicators in a specific period of time to count the sample data, through analyzing the index of the data result analysis and cross analysis, conclude that the current government agencies microblog in the current situation of the development, content distribution, interactive communication and page design problems, these problems in the research, on the basis of in-depth analysis of factors affecting and restricting the development of government micro-blogging, finally the author microblog for government agencies and expand the application are discussed in this paper, the development trend of clustering development is put forward, combined with the electronic government affairs and media microblog innovation development idea, in order to government agencies play a realistic guidance role in the development of microblog.