A Study On Governmental Behavior In The Transformation To Market Oriented Management Service For The New Rural Cooperative Medical System

In today’s China, the economy is in the transition and the social contradictions become more intensified. The peasants and the rural problem have always been the top issues to be solved in China’s modernization. In order to achieve the the Chinese dream, it becomes particularly important to improve farmers health insurance and protections. Based on the background of the central government explicitly setting the goal to achieve the great rejuvenation of Chinese nation and to promote the transformation of government functions, it has great practical significance to study the government behavior in marketizing the management services of the new rural cooperative medical system in this paper.Starting with the research of marketizing the new rural cooperative medical system (NCMS), this paper discusses the problems and obstacles that the government has encountered and analyzes the reasons of promoting NCMS from perspectives of both macro-environment and microscopic condition. The paper also states that it will be the trend to authorize and entrust commercial insurance companies to provide management services in the future, in order to separate the management and implementation, save the cost and improve the service quality. To promote the healthy growth of the NCMS marketization, the countermeasures and suggestions of establishing and strengthening the related laws and regulations, optimizing the external environment, and improving government actions are put forward from analyzing the current situation, the government actions of promoting the marketization and the trends of the transformation of government functions.This paper includes five parts:The first part mainly describes the connotation of the NCMS marketization, the significance of the topic, the methods and ideas of the research, the possible innovation points. The second part mainly describes the present situation of the NCMS marketization. the NCMS marketization includes government agency handling and commissioning commercial insurance company handling modes, this paper compares the advantages and disadvantages of two modes, tells the story of the government to implement the NCMS marketization. The third part introduces the government functions in the process of the NCMS marketization, including making the NCMS policy, propagandizing the NCMS system and launching farmers entering into the NCMS, supervising and managing the commercial insurance institutions and the medical establishment, supervising and managing the NCMS funds. The fourth part discusses the obstacles and problems which the government faces in the process of the NCMS marketization, mainly including the history and the influence of social environment, the influence of the economic benefits and market risk, etc. The fifth part is based on the development of the NCMS marketization, a number of recommendations which are to resolve the problems of the NCMS marketization are proposed, such as establishing and strengthening the related laws and regulations, optimizing the external environment, and improving government actions and so on. These suggestions for resolving around obstacles to provide the reference.