Research On The Establishment Of Tianjin Municipal Government Image From The View Of Network Supervision By Public Opinion

The government image is the cognition and evaluation of the social public to thegovernment organization and personnel behavior. A good government image can be set upthe authority of the government, to enhance the cohesion and appeal, help the governmentwork smoothly, especially in the current rapid development of the information network eraof media politics, the network has gradually integrated into the modern social and politicallife, the local government to actively use the establishment of government official websitethis network platform, propaganda policy information, strengthening the communicationwith the public. At the same time, the network information also strengthen the supervisionover the work of the government, which brought the great opportunity and the challenge tothe government image construction. The local government needs the network to improve itsimage construction as well, to maintain social stability and promote the public on thegovernment’s centripetal force.From the view of network supervision of public opinion, the study uses both themethods of literature analysis and system analysis, and expounded the theory at home andabroad. Meanwhile, the study discussed the necessity of the government imageconstruction important effect of network opinion on the government image construction inthe new period. Then the study summaries the characteristics of Tianjin in the governmentimage construction and clarify the current problems. This paper puts forward suggestionson existing image construction in Tianjin. Tianjin has to make full use of the favorableinfluence of network public opinion, creating a good image of the government actively; onthe other hand, the government should strengthen the consciousness of public relations, toestablish an effective communication mechanism and the network media, continue tostrengthen the Tianjin city hall guide public opinion on the network and improvegovernment use dredge, art of network media, build a long-term mechanism of governmentimage construction for the sustainable development of Tianjin city in the new networkmedia era.