The Study Of Government Crisis Management From The Perspective Of New Media

At present, China has also entered a new media age. Compared with the linear propagation characteristics of traditional media, new media shows the development tendency of fast spread wide user base and tremendous influence by multi-directional and interactive communication.The essence of the government crisis management is a dynamic process that the government as the main body eliminate the influence of crisis event through a variety of management strategys or ways. In the traditional media era, the media rely mainly on radio, television and newspapers and other media. These media not only include medium’s finiteness, spread of one-way and passive audience, but they are also in the government supervision. Because of this, government can effectively control the mass communication with the control of the traditional media and information, and to create the conditions for crisis management. And this is the basic feature of government crisis management under the background of traditional media. However, with the advent of new media, dissenmination of information on real-time, openness, personalized, focus and interactivity of traditional government crisis management information management challenges. For this reason how to effectively deal with the challenges is a common problem faced by the governments. To this end, governments are struggling to adapt to challenge, innovation and change the government crisis management of new media.The ultimate goal of innovation and transformation of government crisis management mode is to realize the collaborative governance of government, media and citizens. Thus, the government crisis management under the traditional model must improve the situation that the current legal system is imperfect, organizations are unscientific and operation mechanism is inefficient, and actively explore new media of effective application of digital technology in crisis management mode. Specifically, it need to determine legal functions and powers for the government, the new media and the public in the crisis management; The government realize scientific warning, disclosure of information and dealing with the aftermath in various stage of government crisis management by specialized and normalized government crisis management agencies; in the context of the new media age, the government should gradually be freed from the dominance of crisis management, and achieve the transformation of governance pattern and improvement of national governance through the integration of existing media resources and actively participation introducing media, civic and other factors.The emergence of new media is both an opportunity and a challenge. In a globalized world, China’s government crisis management depends on international exchanges and cooperation. We should grasp the opportunity, draw lessons from other countries with successful new media technologies, realize the transformation and innovation of our government crisis management, and thus lay the solid foundation for the country’s long-term stability.