The Research Of Government Crisis Management In The New Media Environment

As the rapid development of science and technology,new media technology represented by mobile Internet has penetrated into all aspects of socio-economic life,and has very significant impacts in attitudes and lifestyles.Up to December 2016,the numbers of internet user has reached 7 one hundred million.With the sustained internet users,the internet has become a new platform for the general to express their wishes.With new features of interactive,real-time,infinite and sharing,the release and dissemination of all kinds of information is uncontrollable and challenging.So,it is a continuously society of grasping the opportunities and challenges brought by the new media,resolving the crisis and creating good image of government in crisis management.At first,this paper summarizes the basic concepts and related theory to carry out the research with the theoretical background.Then,makes survey on the current situation of government public relations under the new media environment,explains the root and urgent to establish a good governmental image with successes and failures.Finally,this paper put forward some coping strategies through learning from the network public relations experience in domestic and foreign.In order to ensure the progress of the research,the author based on the public management,public relations,communications and other subject knowledge to support,rationally grasped between the public crisis management and government image under the new media environment,clearly faced opportunities and challenges between government public management and Image creation at the same time,theoretical research and empirical research are combined in this paper,and Analysis on domestic and international typical cases probed and summed their experience and inspired,Investigate and analysis of the poor root of the current government,in order to achieve the good interaction between the government public and the society public.supply an evidence for the new media take full advantage and give positive effect to Government public relation.