The Government Crisis Management Under The New Media Environment Countermeasure Analysis

Upgrading of the rapid development of Internet technology and network communication tools, the birth of new media in people’s daily life applications, the use of new media vigorously greatly changed people’s way of life, the way people access information is no longer limited to newspapers, traditional media of radio, television, etc., but all-round, multi-faceted access to information. In a globalized world, people are looking for new media has become a living information, express their personal thoughts and participation in society, an important platform for the State of things, especially microblogging, QQ micro-channel and the emergence of the network so that people the right to speak more control over new media powerful, social development, nation-building, improving people’s living standards are fully reflected in the new media.The new media have the right to speak uncertainty widespread, no authority, openness, immediacy and other characteristics, the new media as a newly developed class of things, and in some aspects of the development of modern society play in promoting role, but the contradictions of new media and traditional media is gradually revealed, the two are incompatible inevitably produce conflict, which the government manage the new media has brought some difficulties. On the one hand, the higher the mass of new media like the extent that new media widely infiltrated all aspects of public life in the new media, public access to information more convenient, more interactive, more easily participate in various things; another, the new media also spawned many contradictions, local, small things may become socially through new media, the state of things in nature, the rapid expansion of new media makes the government in the handling of the crisis more difficult. New media users are mostly the younger generation, they are the leader in the use of new media, but also the new leader in media discourse, crisis spread primarily through word of mouth teenagers in the new media, due to the different personal thought, might produce many differences, which gives the government the handling of crises, and guide public opinion more difficult.In this paper, Micro letter as an example of new media, to study the role of new media in the government’s crisis management through the development of new media in the environment changes the government crisis management, and finally raised the need to scientifically manage new media, new media, the correct guidance of public opinion, the rational use of new media crisis management services for the government, the new media into the government’s crisis management system in order to enable the new government crisis management media play a role. In addition, the government crisis management must also accept the supervision and participation in new media, the government should take the initiative to guide the development of new media, the rational use of new media to address public crises.