Mass Media Public Relations Crisis Management Strategies Government Inquiry

In recent years,crisis events happen frequently, how to obtain public trust andsupport to government, promote the smooth settlement of the crisis affairs, more andmore attention by the government.Mass media as a carrier of informationtransmission,in the government crisis public relations plays an irreplaceable role of a"double-edged sword",therefore,good media management strategy in the governmentcrisis public relations,to promote the mass media play their own role actively,then stablethe social order,promote the crisis events take a turn for the better and be out of danger.In this paper, the theory of social responsibility and government journalism as atheoretical foundation,based on mass media right given,guide the mass media in thegovernment crisis public relations playing its role rightly,comply with the followingprinciples of media management strategy in the government crisis public relations. Thispaper is divided into four parts,the first chapter discusses the starting point of thisarticle,the role of mass media in government crisis public relations,and the necessity ofmanage mass media;The second chapter from four angles of media crisis reporting,public opinion, social mobilization,lead public emotion,combine with the examples ofargumentation method studies application issues of manage strategy of mass media ingovernment crisis public relations,unsound management strategy influenced mass mediaplay its role effectively,then influence the government crisis public relations;the thirdchapter describes successful media management strategies of foreign government inthis field,there are reference and enlightenments to our government;The fourth chapterin view of the current shortage of mass media management strategies in the crisis putsforward some improvement methods,hoping experts, scholars pay attention to this field.