The Study On Chinese Government Image Dissemiantion In The Media Political Era

The image dissemination is the essential link of the government image molding in the media political era. The research goal of this article lies in proposing the corresponding countermeasures and conceptions through analyzing the present problems of Chinese government image dissemination. In view of the characteristic of the topic, this article conducted the thorough research using the method of combined subjects, such as administration, public relations, communications, political science.Firstly, the paper elaborated the background of the topic research and the practical significance, summarized domestic and foreign present situation of government image dissemination, and proposed the main research technique, the mentality, as well as research main content of the article.Secondly, the paper carried on the elaboration to the basic theory of government image dissemination. It explained the definition, the type and the way of government image dissemination, and analyzed main composition elements of government image dissemination system structure and the basic steps of government image dissemination.Thirdly, the article longitudinally studied the development of Chinese government image dissemination from the establishment of China and made the prediction of the government image dissemination, then this article analyzed the main problems in our country government image dissemination from the main body, the object, and the cartier of the government image dissemination.Finally, the article described the strategic objectives of the government image dissemination. Then from the six aspects of building good relationship between the government and the mass media, enhancing the communication between the government and the citizen, promoting the official image, improving the government spokesman system, developing the channels for the government image dissemination and establishing the media public relationships system for crisis, the article proposed some countermeasures for consummating and optimizing Chinese government image dissemination.Effective government image dissemination can not do without the good behavior of the government, the timely and appopriate interpretation for the concept of administration, and the harmonious relations with the mass media and the citizen.