Government Crisis Management Guidance Of Public Opinion In The Mass Media

In a public crisis, the government should guide the proper use of mass media,public opinion, effectively disposed, in order to reduce losses and the impact, anincreasingly important role of the media guide, particularly in public crises rise today.This article start from the feature of public opinion to study, such as preconceived,satisfy the right to know and authoritative information release etc. This paperanalyzes the use of the government in crisis management principles to guide publicopinion and grasp the initiative, in helping the Government to use the correctguidance of public opinion in order to effectively dispose of Public emergency, reducelosses, but also serve to communicate and channel information and the role of publicsentiment, and satisfy public needs.Public emergency has unpredictable, social and destructive characteristics, andhas a great impact on the entire human society in recent years. In fact, whenunexpected events occur, the government paid more and more attention to mass mediaand public opinion in crisis management, the role played not only the government canpromote the smooth settlement of the event, will help to prevent new incidents fromhappening again will help the government establish a good social image. The Massmedia to guide public opinion is a system which needs a strong media expertise andcoordination in all aspects. It can play a good guide to help the Government toeffectively resolve the crisis during the critical moment of public crisis. This article inaccordance with the system analysis, outlines and analyzes the main connotation ofthe concept about the public opinion of Mass media and the government crisismanagement, from a public crisis of the actual situation, described in the governmentcrisis management, mass media and public opinion guide the current circumstances,through an example to describe some errors of government crisis managementpractice. This paper proposed a targeted event in the crisis, the government crisismanagement in the mass media to guide public opinion, policies and measures,including the establishment of a good early warning mechanism for socialmobilization guide, adhere to the "people-oriented" concept of the report, areasonable set the media agenda to improve leading cadres, the ability to deal with themedia and so on. In the writing process, theory with practice, citing a number oftypical examples, specific about the status of public crisis when the crisis of mass media and public opinion played a key role in guiding and results, and realistically thepublic on the Government Crisis Management Media Guide reason of impropersystematic analysis and discussion.