The Research On The Situation Of Sports C Onsumption And Development Countermeasu Res About Migrant Workers In Changsha

In the big wave of reform and opening up, China’s socialist market economy is developing rapidly, and the national standard of living and income level to be further improved and the social development of rural migrant workers become products. Due to the acceleration of urbanization, the city has increased rapidly in the number of migrant workers, migrant workers as one of the main force of China’s modern construction, become an unavoidable group. For urban domestic issues, such as:their children education, rights protection, political participation, social insurance, and so had made some achievements. For migrant workers has a special working conditions and living environment, and they shall inherit very heavy work and psychological pressure, so their body and mind health became not optimistic. As the income of peasant workers increase gradually, their spending power is relatively enhancement, to their physical and mental health pay more and more attention to. Sports consumption in the social economic system has an important place, and can be directly influence the development of the sports industry. Therefore, not only for the whole social sports consumption spending patterns of consumption structure of the transformation and the transition of China’s sports market, accelerate the industrialization of systematic, to raise the nation’s speed, the quality, improve the quality of life, sports popularization etc, have very important significance.This article in view of the migrant rural workers, a special group, and analysis of their sports consumption, to stimulate the economy to develop and promote national fitness as a breakthrough, the literature data method, questionnaire and mathematical statistics, logic analysis, from sports consumption consciousness, and sports consumption attitude, sports consumption motivation, and sports consumption structure, sports consumption level that some aspects of Changsha city (looks at city, by Tianxin district, Yuhua district, Furong district, Yuelu, Kaifu district, Wangcheng district) migrant rural workers sports consumption study present situation, for the development of rural migrant workers in cities provide sports consumption, countermeasures for government functional departments to make relevant policy to provide some empirical basis, for the development of the national fitness program to provide the reference.