| With the rapid development of our country’s economy and society, people’s material life level is also in constant improving, relative to the reform and opening in the early, urban and rural residents’ disposable income also increases accordingly. At the same time as the great development of the social productive forces, people of leisure time also goes up. In personal income has risen steadily, and on the basis of people’s consumption levels began to improve spiritual culture, spirit culture for the consumption of the inevitable greatly increased. In the context of the major premise, with spiritual enjoyment and psychological experience as the core of tourist activities began to gain ground. At the same time, the nationwide fitness campaign this national constitution construction project also in the21st century hold its new stage of development. Sports fitness and ecological tourism organically, has created a new emerging market community-the sports travel market to watch sports games and participate in all kinds of sports activities for the purpose of sports tourism market has a very broad space for development.This paper by using the method of literature, expert interview, questionnaire survey and observation, to research the development of sports tourism weishan lake area for the theme, weishan lake area of sports tourism development of SWOT analysis, according to the characteristic of the weishan lake, according to the national tourism administration first launched the "our country sports fitness swim" as the theme of the tourism promotion activity and the intercity games held in2014in shandong province, carry out in-depth weishan lake area of sports tourism planning and development is very necessary. |
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