College Students In Liaoning Province To12th National Games Competition Demand For Consumer Survey And Analysis

Consumer demand for consumer goods in life is the needs of a desire for consumption, its formation and consumption group economic basis, the consumption idea, sports values are closely related. Events consumption demand is consumer demand a secondary meaning, be a pointer for large sports events in the consumer consumption desire, the income of the sports products for events directly determine who is consumer groups, different consumer groups consumption demand is different also, contemporary college students as a new ideas, degree is high, high social status of the special groups, their way of life and to other social group consumer behavior and the whole society has produced certain exemplary role, and its consumer values and consumer consciousness will to a great extent affect the whole group of consumer behavior. So pay more attention to the college students’consumption behavior, the college students to participate in the sports consumption level, motivation, structure and the impact factors, such as the demand characteristic is representative of the positive significance.This research university students in liaoning province as the research object, the12th national games held in liaoning province eve, using the methods of documentary, questionnaire investigation, statistics and logic analysis and other methods for college students, and in the upcoming12th national games in the event of consumption demand investigation and prospective forecast analysis, the results show that the university students at present liaoning province overall sports consumption level status shows "saddle" type, on sports consumption level in51-100yuan between;’motivation is diversity and the diversity of tendency, mainly in the real demand, entertainment, star effect, interpersonal, cheap stimulation, conformity comparisons, LaoWuXing sports consumption, the game type sports consumption is complementary; Influence of liaoning province college students’twelve games sports consumption tendency of constitute factors are three factors:the economic factors and cultural factors, tournament message factors; In addition the traffic convenience degree, some leisure time, the weather factor and personal other factors for college students to participate in the event consumption also plays a role to ignore.