Competition Analysis Report Of The 12^th National Games In Chinese Official Website

The rapid development of Internet technology, the society has entered the era of network information transmission, and greatly improves the speed of the sports communication and efficiency, to meet the different needs of the mass of sports information.This study use the method of documentary, expert interview investigation, tracking method, mathematical analysis method, analyzing Chinese 12 th National Games Official website news reports, data reports, service report, and get following conclusions, to provide reference for China sports network publicity.1,Chinese 12 th National Games Official news reports prepared enough, the number after the report is less, is lack of competition in exploring the depth of development, match the contents reported figures is given priority to star athletes. Photo report fewer, and image quality is poor. Network video reports live broadcast is slow, poor resolution, demand page of advertisements, and poor interaction problem.2,Chinese 12 th National Games Official website reported that although dynamic report number after the game is less, but a wide range of aspects, has a certain meaning after event. "Whole shipment speech" article mainly from Liaoning daily website and Chinese 12 th National Games Official website, the former report focuses on people’s ownership and the host of the "well-off" grand narrative of the masses, which content is focus on the spirit of sports report with our dream.3,Chinese 12 th National Games Official website "Medals/Total" report, including the ranking, delegation, total score three aspects, the audience can clearly and easily refer to the ranking of delegations and the overall situation, reports set is reasonable, but with the central inspection group of rectification opinions put forward by the state general administration of sports. In the "Athletes" report, strengthen the function of powerful information retrieval, provides a great convenience for the audience to understand information related to the Chinese 12 th National Games.4,Chinese 12 th National Games Official website provide the detailed report of all previous national games emblem, team, time, place, event, setting, a record number of medals and passengers, the result of the match, has the function of cultural inheritance. "Download center" report form diversification, mainly the video report time is short, and the quality is poor.5,The organizing committee of the whole shipment,each department has a clear division of responsibilities, made the full preparation and the most perfect security work. "Ticket service" section emphasized the importance of attending matches etiquette, and strengthen the propaganda and supervision. Coverage of "National Games services", all reports are to be carried out around Shenyang, lack of other division.6, "Publicity" report covers the overall evaluation of 12 th National Games, before the organization job evaluation, the social impact evaluation, public participation, security work evaluation and so on, is of great significance after the12 th National Games. "All shipped Weibo" report, accords sina weibo, tencent weibo and People’s Daily, among them, in terms of attention as well as the fans, tencent weibo is higher than sina and People’s Daily.