Research On Sports Industrial Structure And Its Optimization In China

Industrial structure, is a measure of the standard level of economic development, industrial structure optimization level is the level of economic development, the main indicator [1]. China’s sports industry from scratch, from small to large, continuous development, and is gradually moving towards standardized and mature. As China’s economic development and people’s consumption level escalating, China’s sports industry achieved a historic breakthrough. But by the economic, social, resources and other factors, the industry is still on prominent structural contradictions, has become a constraining the healthy development of China’s sports industry, one of the bottlenecks. Sports industry structure adjustment, to make it to rationalize and sophisticated development, and promoting the development of sports industry is of great significance."Twelve Five" period of building a moderately prosperous society in a critical period, is the transformation of the mode of economic development, the strategic adjustment of economic structure, escalating consumption structure, the rapid development of modern service industry significant opportunities, but also to promote sports power construction to promote the rapid growth of the sports industry an important stage [3]. Based on the above background, the sports industry to industry economics and the theory of economics based on the results, learn from the sports industry structure theory research, the use of literature, comparative studies, mathematical statistics, logical analysis, from the value structure, employment structure, investment structure, demand structure Quartet situation facing the Chinese sports industry structure combining quantitative and qualitative methods for deep analysis, found that a serious imbalance in China’s sports industry structure:Sports external contribution to GDP is small, the development of sports industry body relatively slow, less competitive in the sporting goods industry, the lack of incentives to adjust the structure of the sports industry, sports industry structure of central and western development gap between large, high-quality sports lack of talent. In response to these problems, combined with China’s national conditions, this paper proposes to optimize the structure of China’s sports industry measures and provides optimized sports industry structure effective response:sports industry structure optimization based on market mechanisms, supplemented by government regulation, to develop sports body Industry activate the sports industry to upgrade, expand the development of mass sports sports consumer groups, to take advantage of the development of central and western sports industry characteristics, improve the incentive structure adjustment Sport preferential tax policies for higher education in the training of personnel to play the advantage.This paper argues that the current development of the sports industry should be established in the sports industry structure optimization based on the first, in order to optimize the industrial structure based sports, to promote the development of sports industry. Second, borrowing from the advanced experience of the development of sports industry, build a reasonable structure, and efficient operation of the sports industry management system. Finally, the state should strengthen the development of sports industry leaders and policy tilt, for the sports industry development and structural optimization to do macro guidance.