Wushu Martial Arts Idol Promote Research Dissemination Role

Since the origin of martial arts in China for thousands of years may wrinkle the development, the Chinese martial arts in the vast continent of occurrence, development, spread branch, as a result, formed the peculiar to the Chinese civilization in the martial arts culture.And the cultural connotation as the invasion of western strong sports culture, have gradually lost their positions, slowly lost the excellent culture inherent in the traditional martial arts.Stable and sustained development of the martial arts not only to introduce themselves, promote themselves, but also to adapt to the environment of the international community, advancing with The Times in the social change.From their own began to change, to do the compatibility of culture.In today’s society is a mass culture in an age of an information age, idol culture unparalleled importance of competitiveness.Regardless of the film and television, entertainment, advertising, music, sports can get rid of the conventional "routine".Especially in sports, idol is synonymous with success and lack of idol will directly influence the development of sports. So in this paper, in the perspective of idols, with "idol effect" promote the spread of wushu movementCarried out according to the current domestic and foreign martial arts movement actual situation, this paper uses expert interview method, literature method, questionnaire survey method, case analysis, comparison and logic analysis, such as research methods, for the spread of martial arts sport development and idol in martial arts to study the role played by argument.Concluded that:1. The "idol effect" can effectively expand the public’s perception of martial arts, martial arts culture spread.2. Through the martial arts movie and TV drama can popular kung fu to upsurge, popularize wushu movement.3. Can be driven by "idol effect" the martial arts industry development, expand the martial arts in the economy.Now that concluded that "idol effect" can promote the spread of martial arts sport development, how to effective mining idols, shaping idol?The innovation of this paper is to use effective communication means for martial arts icon shape, packaging.With the healthy, active, positive image for martial arts sports endorsements.First of all, to dig right martial arts icon.Wushu comes from folk.Same martial arts icon should also comes from folk. Second, set up martial arts icon on the front of the image, promote the development of social public welfare undertakings, thus effectively shape the healthy image of the Chinese martial arts.Third, the martial arts icon sustainable packaging.Through books and magazines, broadcast journalism, film and television drama, martial arts events, public welfare activities and so on, to promote martial arts icon, with "idol effect" role in the promotion of wushu sports, a virtuous cycle.Attaches great importance to the role in the spread of martial arts martial arts icon, strengthen the fighting scenes of the film and television play kung fu class sex, thrilling and rationality, so that the kung fu movies is more ornamental, attaches great importance to the advertising media, the modern means of communication in cultivating high quality professional martial arts talents, through various channels to make the world more clear and accurate understanding of the martial arts icon, make the Chinese martial arts has its own representative, for the martial arts.With a strong "idol effect" to promote the spread of martial arts development.