The Development And Strategy Research About The Sports Cultural Industry During The "Twelfth Five-year Plan" In Henan Province

The progress of human society needs to be instructed by the advanced culture, and the appearance ofsports culture industry right indicates the social development level of civilization. Sports culture industry isa concept of large extent. It refers to a collection of the same kinds of economic activities which providessports culture products for society, and it’s also a sum of same kinds of economic departments, includingthe Sporting Goods Industry, Sports Construction, Sports Performance Industry, Fitness EntertainmentIndustry, Sports Intermediary Industry, Sports Facilities Industry, The Sports Science Instrument Industry,Sports Services, Sports While Lottery Sales Soar, Sports Sponsorship Industry, Sports Advertising, SportsTransmission Industry, Sports Agent Industry, Sports Tourism, Sports Entertainment Industry and SportsFinancial Industry and so forth. Sports Culture Industry is a new-born industry in China, and it has a broaddevelopment prospect, which is called Sunrise industry of Low carbon and Environmental-Friendly in thenew century. The article takes the Sports culture industry of Henan province as the objective, by referringto the document literature and applying for the methods of logic analysis to. analyse the presentdevelopment situation of sports culture industry of18zones in Henan. Conclusion:" Eleventh Five-YearPlan " during the sports culture industry in Henan province has made great achievements in thedevelopment of Henan province; sports culture industry, there are many own characteristics; there aremany restrictive factors of sports industry development in Henan province;" Twelfth Five-Year Plan "during the development of Henan province sports culture industry needs the efforts. And puts forwardrelevant strategies: perfect the sports market management system, strengthen the construction of laws andregulations; to make full use of the preferential policy, guide and support social participation in sportsculture industry; development and integration of sports culture resources, build local brand; cultivateprofessional talents, enrich the management team; broaden the financing channels, increase the enterprisereform.And it will study it from some aspects as Sporting Goods Industry, Sports construction, Sportsperformance industry, Sports entertainment Industry, Sports while lottery sales soar, Sports advertising,Sports transmission Industry and points out the problems with sports culture industry,according to whichfind out the specific strategies to solve, and hopefully provides theory for the development of sports culture industry. The research will not only help to construct the the Great Central Plains Economic Zoneand the smoothly going of the twelfth five years, but the realization of build the great program of strongsocialistic culture country.