Survival And Development Of Nanjing's Fitness Club Business

With the rapid development of economy and the continuous improvement of living standards, great changes have taken place in people’s life style and consumption concept, consumption demand presents the diversified development trend."Spend money on health" as a kind of fashion consumption idea has entered people’s life. In the promotion of the consumption idea, Geared to the needs of the masses of fitness club arises at the historic moment, which combines strengthen physical health, rehabilitation and health care, leisure and entertainment, presents the vigorous scene alive at one time. No longer, Because of the foreign capital onboard, and market share is limited, all businesses are mired in a price war, they are unable to resist the market impact, fitness clubs go bankrupt and close, and detonates the survival crisis of the Nanjing fitness market. In the face of bad business, the author thinks that Nanjing city fitness clubs only own a suitable for their own survival and development way, tend to tenaciously survive in the intense market competition.Full-text is divided into five parts, the first chapter is the introduction, selected topic background and significance, research situation of the fitness club and the basic ideas and methods of the study. Chapter two is from Nanjing for nearly10years of fitness club closed down or out of business phenomenon, lead to the fitness clubs of Nanjing’s survival crisis, and summarizes the our country current fitness market difficulties. The third chapter analyzes the fitness clubs of Nanjing to sustainable development for a long time needed for the survival conditions, and analyzes the fitness clubs of Nanjing has the conditions and qualifications. The fourth chapter is from the fitness club of orientation, talent cultivation, cultural construction, profit means, management idea, the quality of service and the internal management to investigate the determinants of fitness club development countermeasures, in order to provide theoretical reference for Nanjing city fitness club managers. The fifth chapter is summary and prospect.Based on the research of the fitness clubs of Nanjing survival condition, this paper is proposed to help the effective strategy to solve the problem of survival crisis and market difficulties, help Nanjing and the country business fitness club to provide theoretical support for collapse and loss situation.