| With the development of the national fitness national strategy the sports industry is more and more popular.People's growing awareness of fitness,exercise more and more people.ways and means to exercise more and more scientific and comprehensive,more and more people will choose to go into commercial fitness club to participate in physical exercise.Researchers through the analysis of the development of Kunming's sports industry,the sports industry perspective,which survey in Yunnan of Kunming City fitness industry development status and problems of commercial fitness clubs.Determined by the preliminary investigation,Wuhua District,Kunming City,the deadline to 2016 Xishan District,Guandu District,Panlong District,Chenggong District,there are about 100 commercial the fitness club registered.This study randomly selected 13 commercial fitness club as a starting point,to study the operation status,industrial pattern,industrial structure,service mechanism and value chain.By understanding the situation of Kunming fitness industry,study and formulate development strategies,to provide academic reference for the government's policy to provide a new idea for industrial innovation,but also for the investment and management of the majority of consumers.to provide theoretical support.This paper adopts the research methods of literature,questionnaire,interview,field investigation and logical analysis.After investigation,interview and data analysis,the following conclusions are obtained:1,Kunming City Commercial Fitness Club is one of the people of Kunming to carry out national fitness and sports fitness activities indispensable place,with people's fitness consciousness and economic level of the commercial fitness club in the future will have a good development prospects.2,As the main fitness entertainment industry in Kunming,the distribution of commercial fitness clubs in Kunming mainly in the bustling commercial district,the registered capital of 500 thousand to 1 million range,the scale of operations,the number of coaches is generally 10-30.membership flow of about 10-30 million,the venue size about 2000-3000 square meters.3,Kunming City Commercial Fitness Club business model is based on the chain operation as the main body,the single store coexistence pattern."With the sales business model stability to stay in the "membership card private education curriculum" marketing management mode mainly adopts a membership system,card fees can be divided into high,low price card,respectively.Is 4000 yuan,2500 yuan,1000 yuan.4,Kunming City Commercial Fitness Club has equipment strength training,aerobics/dance,Yoga/Pilates,running/cycling project at the same time,there is a physical fitness test,also provides a bath,food and beverage.leisure chess and other ancillary services.5,The organizational structure of the Kunming Commercial Fitness Club is similar,but there are three important departments:the coaching department,the membership department,the customer service department,and other administrative departments and logistics departments6,Age of consumer groups of commercial fitness clubs in Kunming are mainly distributed in the 21-30,and the members are women,staff and consumers with free occupation normal company mostly fitness is the main purpose of shaping the body,improve health,the level of consumption concentrated in the low-end commercial fitness club are mostly sports consumption groups should be improved.7,The majority of male coaches in Kumming commercial building clubs,fitness coaches usually pay more than 5000-10000 yuan,the fitness coach's degree is generally undergraduate,higher education level.and both have relevant qualifications8,At present the most mainstream commercial fitness club routine is POS private education process,commercial fitness clubs in different extent are facing the pressure of market competition,mainly including the lack of innovation,reduce profits.and reduce the members of peer competition and so on. |
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