Study On Sustainable Development Of Commercial Fitness Club In Nanchong City From The Perspective Of Niche Theory

With the rapid development of China's social economy,people's social life style began to take place new changes.Paying attention to their own health and actively pursuing a healthier lifestyle has become a new consumption trend.The improvement of mass living standard and the transformation and upgrading of consumption idea have promoted the rapid development of fitness activities.Fitness as a new social fashion and lifestyle,more and more participants take advantage of it to add health,enjoyment and happiness,and it also give the chance to the development of health clubs to provide a broad space for market development,driving the domestic fitness industry to flourish.As an important growth pole of sports consumption upgrading,the fitness industry has a great influence on the development of sports industry and a driving role.Commercial Health Club as a test water for the marketization of sports,although in China has a certain degree of rapid development,but the overall number of health clubs and club membership penetration,but also far lower than many developed countries and regions.Commercial Health club still has great potential for development,its sustainable development has a high research value.Niche theory is an important concept in ecology.It is not only applicable to explain the position of animals and plants in nature in the environment and the interaction with the environment,which is derived into the field of enterprise management,but also can be used to analyze and explain the positioning of enterprises themselves and the relationship and role between enterprises.The social and economic market in which the commercial health club is located is also an ecological environment.Commercial health clubs,like organisms,are also in a unique economic,cultural,social and technological environment.The existence and competition phenomenon of the club is very similar to the phenomenon of "survival of the fittest" in nature,which can be analyzed and studied by using the theory of niche.This paper interprets and analyzes the ecological position overlap of commercial Health club from three aspects of spatial niche,functional niche and resource niche of Nanchong Commercial Fitness club.it puts forward the strengthening of niche dislocation competition,the control and optimization of club niche,the construction of club virtual niche,and the strengthening of club brand building,four long-term sustainable development strategy.It provides a way to improve the survivability,development and competitiveness of Nanchong commercial Health club and promote its long-term sustainable development.