| Though consult and integrated a large number of relevant literature. In this study, the concept ofsex is defined as-group or individual’s scientific understanding of objective sexual activity of humanas a whole, as well as subjective feelings and evaluations towards the sexual activity of themselves orothers. Sexual attitudes, including the psychosexual view, view of love, view of marriage, view of sexactivities (premarital sex, masturbation, etc.), sex phenomenon (Gay, One Night Stand, compensateddating, etc.) etc. And to study the impact factors behind these behaviors.College students as the backbone of the country, are highly educated and quick learning. They areaffected by both Chinese and Western sexual culture, as a result, they may be lack of judgment duringthe formation of sexual morality and sexual attitudes. They neither want to copy the western mode northe traditional way. At the same time, they also perform high treason to the traditional abstinence andconservatism..The sexual attitudes and premarital sex demonstrated by the college students are farbeyond the tolerance of the society. In this paper, the sexual attitudes of the college students and theirinfluencing factors are investigated..The sexual attitudes and premarital sex demonstrated by thecollege students are far beyond the tolerance of the society. In this paper, the sexual attitudes of thecollege students and their influencing factors are investigated. The study of this issue helps usunderstand ideological condition of undergraduates during the transitional period,and provides thescientific basis of education, making sexual education of universities more pointed,scientific andeffective. The effort made so far has far-reaching theoretical, and practical significances onregulating the university students, sexual behaviors and build a harmonious campus as well as healthyand sound growth of undergraduates.In this paper, the quantitative research methods are adopted to study the sexual attitudes of post-90thgeneration. The cluster random sampling methods are adopted to investigate the students whichbased on Xihua University, few subjects from Chengdu Textile academies, Chengdu University ofInformation and Ginkgo Hotel Management School. The questionnaires are adjusted to fit in thefeatures of the post-90thgeneration with reference to the “Questionnaire on the sexual attitudes of thecollege studentsâ€. After the integration and analysis on the results of the questionnaire, the followingconclusions are given:1The college students of new generation hold a moderate degree of openness of the concept2The new generation of college students holds high identity, spiritual, idealized view of love.Majority of them think sex should connect with love.3The new generation of College Students’ view of marriage has ideal characteristics. Chastityview differences between girls and boys. As the time, girls have importance value virginitymore than boys.4The new generation of College Students takes a more positive attitude about premaritalsexual behavior, which is affected more by gender, place of birth and family circumstances. Aboutmasturbation behavior, male incidence was significantly higher than girls. 5New generation of college students’ self-assessment understanding of homosexuality is higher, but theactual situation and self-evaluation are different, students heterosexual on homosexuality is still negativeattitude.6New generation of college students generally hold a rational attitude to one-night stands, genderdifference is bigger, the boys as the case may be the more.7About prostitution, which are two main trading phenomenon, the overwhelming majority of rural studentshave a more neutral attitude, a very small number have absolute negative, critical attitude.8The new generation of College Students’ sexual behavior incidence rate by gender, grade, major factorsand factors of sexual knowledge effect. |