The Norm And Operation Of University Social Capital Management

Under the current condition of market-oriented economy, not only some management issues exist, but also certain operation problems exist in universities. This paper attempts to analyze university social capital operation on the theoretical level. The aim is to explore how to run university social capital, giving full play of the function of universities. The significance of the study is that, on the one hand, the theory of university management can be enriched; on the other hand, it has important implications on the function of universties.The research uses literature research and historical research method. The body consists of the following sections:First, Theoretical analysis of university social capital management is mentioned. It is discussed in three areas, such as concept definition,feature and theoretical principle. The mean of university social capital management can be understanded as the follows. As "nodes" of social network structure, Universities build bridges with other organizations and agencies. It can get kinds of resources to meet its needs from homogeneity relationships and heterogeneity relationships. The aim is to promote the working talent of universities and guarantee social efficiency super excellence. From the point of object, method and target, the feature of university social capital management is discussed in detail. The theoretical principles of university social capital management involve relationship strength theory, social resources theory, stakeholder theory, education consumption theory and learning organization theory.Second, the norm of university social capital management is studied. It is analyzed from four aspects, target, structure, principle and system. The target of university social capital management is to promote the development and functions of universities. From the perspective of micro and macro, It is made up of resources and network around universities. Universities should adhere to the following principles, guiding by correct management ideas, paying equal attention to the current and long-term aim, strong and weak ties coexist principle and highlighting the university functions. paths to the implementation of systems are as follows. The government formulates laws to regulate university social capital management. Besides, universities can develop some detail systems.Third, the content and strategies of university social capital management are discussed. The content is mainly about operating relationship of homogeneity and heterogeneity. The former can be studied from three aspects, operating relationships of its internal network structure, relationships between universities and other colleges and universities, and relationships between universities and affiliations. The later can be discussed in four ways, relationships between universities and government, relationships between universities and employers, relationships between universities and surrounding community and relationships between universities and former students. According to the different structure of homogeneity and heterogeneity, specific strategies are proposed.