| Since2009，launched the beta version of sina micro-blog micro-blog，sports have beendeveloped in China for four years, from the first not to be optimistic now known, thedevelopment process of the rapid reversal of the worthy of our in-depth inquiry. Sportsmicro-blog with its powerful information transfer function deeply attracted the audience’sattention, not only to the sports news dissemination requirements, at the same time to ourcountry the development of sports and social culture plays an important role. This paper usesliterature method, data analysis, comparative analysis and other methods, mainly hasconducted the thorough research to the development characteristics of China’s sportsmicro-blog micro-blog, from the definition of sports function, characteristics and existingproblems. A comprehensive analysis of the use of powerful database resources and cybersource characteristics and development trend of help presented to our country sportsmicro-blog, make the conclusions more convincing. This paper is also aimed at China’s majorportals in sports micro-blog platform operation mode, with the most fresh instant information，events, event for example analysis, then come to the most accord with the physical truthmicro-blog development at present of our country sports micro-blog conclusion, such as in thedevelopment of enterprise marketing and internationalization development trend arecharacteristics of current research domestic sports micro-blog could not find. Through theempirical analysis to summarize and put forward corresponding countermeasures for thesports micro-blog development process in our country, accurately grasp the development ofChina’s conditions and characteristics of sports micro-blog micro-blog, forecast thedevelopment trend of China’s sports, to our country sports micro-blog and healthydevelopment play a little guidance. |
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