Investigation Of The City Residents Tennis Consumption Wuhan

Tennis is a collection of fitness, entertainment, sports, leisure, friendships, andother functions in one elegant fashion movement, with its unique temperament ispraised by the people’s love and favor. According to the New York times reported that,at present about2000more than2000people in the United States to participate in thetennis sport, is currently the largest number of people to participate in sport; Swedishnational total of more than800people, including more than100, ten thousand peopletake part in the tennis sport, is the world’s best tennis movement has the highestpercentage of total population in the world. In Japan tennis courts in public welfareundertakings, and each ground rent per hour, equivalent to a local Japanese two bowlof noodles. In every community has a tennis club in Melbourne, Australia, and everyclub has4-10pieces of tennis field, is almost a universal participation in tennis. Is aworld famous tennis tournament accumulated up to one year there are about300,distribution on five continents, these events list in terms of the grand slams, attractsnearly more than200live audience, broadcasting more than170countries, more than15billion people watched, bring to host country’s economic income of$15billion.With the improvement of social material life level, people in addition to work,study and put more focus on the positive, civilized and healthy life interest. As theinternational tennis tournament hot to carry out, our country tennis movement enters aperiod of vigorous development. Since2004, along with our country gainedprominence in the international tennis players, especially on June4,2011, li won theFrench open women’s singles champion, Susan lundgren, lang cup, this is China andeven Asia’s first grand slam tennis champion in history. Li writing the splendidmoment of Chinese tennis, played a greatly to the development of Chinese tennis, iscity of wuhan, a beautiful card. Moon lake mountain of Beijing2012won the"China’s only tennis characteristic city" title, according to figures from departments inhubei province, hubei province, has the good geographical and climate conditions intennis. Therefore, reasonably guide residents in wuhan city tennis consumption ideaand consciousness, improve the market development of the necessary environment and conditions, to improve the level of tennis sports in wuhan city and promote thedevelopment of tennis market plays an important role.This paper uses expert interview, questionnaire survey, field investigation,mathematical statistics and other methods, to urban residents in WuHan city tennisconsumption as the research object of this article. Focusing on hankou Jiang Tantennis courts, WuHan national fitness center tower lake tennis court, tennis court,tennis court, island youth palace old cadre tennis association, tennis center, HuBeiprovince, hongshan gymnasium, stadium in HuBei province and other places of20people conducted a random survey in tennis. These sites and personnel, basic coversthe vast majority of the tennis of wuhan city consumers, can reflect the basic situationof consumers overall tennis. And then makes a deep analysis on the investigationresults, the following conclusions:(1) WuHan tennis consumer basic situation:consumers are significantly higher than women, men and gender ratio is1.81:1, thereare significant differences; In the majority with young and middle-aged consumers,young children and the elderly are less; With large, secondary and undergraduatemental labor career is in the majority; Per capita income is concentrated in the3000-a-5000yuan between tennis consumer group, and group relatively few tennisconsumption of6000yuan of above.(2) WuHan city tennis consumption level ofresidents: WuHan city residents ShiWuXing tennis consumption at a higher level;Type watch tennis consumption at an early stage; Participative tennis consumption inthe medium level, for the cost of tennis teaching, practice partner mechanism of soundis not reasonable; Residents tennis consumption expenditure input on time and are atthe medium level.(3)The residents in wuhan city tennis consumption motivation,different gender, age, cultural degree of consumers’ motivation tennis has the very bigdifference.(4) The residents to participate in tennis consumption structure in WuHancity, wuhan residents participate in tennis consumption form, has formed the groupprimarily individuals is complementary, both social form of systemic consumer.Wuhan city tennis consumers get information way is mainly through the Internet andTV. And other ways including general that conversation form etc can all be tennis toconvey information. According to the specific situation, some Suggestions are proposed in this paper:(1) The government-led, conform to the trend of "new media", cultivating citizentennis consumption consciousness:Suggest government agencies can through mediasuch as first, books, newspapers, magazines and other means to introduce andpopularize tennis knowledge, stimulate the potential of desire and passion; Then hirea professional coach or player for training lectures, television and the Internet andweb page creation; Finally "integrated marketing communication" to achieve thedesired effect.(2)To cater to different groups of age stages to increase the total tennispopulation in wuhan city: Suggest WuHan can conform to the national tennis craze,the tennis technology study included in the teaching of primary and secondary schools;Introduction of tennis celebrities, things in the university campus, basic knowledgeand skills, etc., make the students know more about the tennis and join the tennis;Suggestions in the community, parks, streets and other places of the elderly regularlyvisited tennis propaganda and education.(3)Increase the tennis venue construction,reasonable use a space, do a good job in the club’s operation and management:Forsome operating tennis club, and advises managers free expansion of the tennis wallnear the charging tennis court.(4) To undertake and organize large, medium and smalltennis competition, promote the wuhan city tennis consumption process: To undertakeand organize, small in competition for the tennis lovers set up but a display of skill,communication platform, make more friends, make more people involved, in theservice of the people’s health, serves the development of the city.(5)The governmentcontrol, regulation and support for a variety of business place: To establish a soundmechanism of charge and orderly competition system; For some cater to the needs ofsociety and controlled their own business groups or individuals, and can provide somepreferential policies to encourage its development; Establish a tennis coaches levelevaluation standard, and the professor eligibility were analyzed, giving consumers agood consumption environment.