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University Employment Network Marketing Operation Method And Countermeasures Inquiry

Posted on:2014-09-11Degree:MasterType:Thesis
Country:ChinaCandidate:M Y WuFull Text:PDF
GTID:2267330401972397Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the maturing of Internet development, countries have established an online human resources market, online recruitment for its low cost, high efficiency, no geographical restrictions on features of the important way for enterprises looking for talent. Since2009began, the network human resources market in China, the national government departments of large and medium companies, Internet companies, online human resource Web site of substantial growth in the finance and energy in a sustainable manner, in such a trend, networking human resources markets have good development prospects.Employment network as a network of human resources in colleges and universities, a form of market, is by the Ministry of education until the institutions at all levels to build platforms, and release employment information, employment guidance services for college graduates." Yunnan College Graduates Employment Service Network "as a national site of network system in colleges and universities in Yunnan province, Yunnan Provincial Department of Education published a variety of information on employment policies and platforms, and universities in the province total employment network of one-stop service window.In this paper," Yunnan College Graduates Employment Service Network " as a research object, through a questionnaire survey and competitiveness analysis, an analysis of the strengths and weaknesses of the employment network demonstration.While authoritative, natural resources can guarantee that a job-seeker Web site hits, and being the site of the State-backed, mode of operation is difficult to operate according to market route, mainly perform government functions information publishing platform, lack of interaction, both the form and the function are aging, no real employment website to play its due role. Summarize a situation of inadequate employment network marketing as well as implications for Web site development, it further in-depth discussion and research on the market operation methods and countermeasures.Developments in the context of the current network of human resource industry in this article as well as the mode of operation of the network, by good prospects for development of various modes of online recruitment Web site marketing strategy, learning, study for " Yunnan College Graduates Employment Service Network " marketing methods and strategies, as a network of market-oriented operation and management development to provide some reference.
Keywords/Search Tags:online recruitment, employment network, market-oriented operation, strategy research
PDF Full Text Request
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