The Management Of Public Opinion Crisis In Unversities

Community colleges and universities as the cradle of training personnel, alongwith the development of society and the university, the university and society areincreasingly linked. University staff and students more active thinking, ability to receivenew things, new things to treat assertive, like to express their freedom of speech, alongwith the continuous expansion of the campus network and upgrades, mobile phones andcomputers spread a large area, bad or false information spread more come sooner,related to the increasingly wide range, to the school’s educational, research, reputation,management has brought tremendous impact. Public colleges and universities are moreconcentrated than other places. For Public Opinion Research Universities Universitiesfor understanding trends in public opinion, public opinion to guide the university,colleges and universities to solve the crisis of public opinion is very helpful.The college public opinion crisis necessarily relying on the generation of collegepublic opinion. With the socio-political, economic, cultural progress, the major collegesand universities in China has been greatly developed, development, some oldcontradictions, irrational system, as well as some of the development process highlightsthe problem slowly emerge out. For example, college enrollment, universities from eliteeducation to mass education enrollment rate and scale of the transition process, fairnessand efficiency, public universities and private colleges and universities contradictions.Inaddition,part of the colleges and universities still exist to some extent academicmisconduct, illegal recruitment, security risks in schools, teachers and students of thecrime. Colleges and universities because of its academic research, teaching andeducating social functions, leading colleges and universities produce contradictions andevents can easily become the focus of attention, resulting in public opinion. Collegeteachers and students from across the country, coupled with the powerful Internet platform, will attract other people to participate whenever the college teachers andstudents on an issue of speech, of which some influential tendentious remarks managersintervention in the case is bound to become the mainstream of public opinion, thespread of this kind of talk to a certain extent, university public opinion, the collegepublic opinion not only for the development of social and universities may also lead to apotential crisis of public opinion. The majority of colleges and universities still rely onpart-time staff of the Propaganda Department, Security Department, Party CommitteeOffice for public opinion collection, because there is no full-time staff, public opinionresearch and reporting are often aggregated monthly report, information sharing andother forms of, and sometimes even non-existent. Specialized public opinion researchinstitutions and full-time staff to specific analysis of public opinion, once the publicopinion crisis, due to the usual lack of information collection and analysis of publicopinion, public opinion, lack of understanding, analysis is not comprehensive, andtimely disposal, shall not be treated, it will give schools have adverse consequences andnegative effects.This public opinion on current university crisis management problems and causesof the problem studied, the article concludes with a university public opinion, some ofthe basic crisis management measures and improve crisis management college of publicopinion related mechanisms.