Research On The Problems And Countermeasures Of Internet Public Opinion Crisis In China

With the rapid development of Internet technology,the convenience brought by the network penetrates into people's lives quickly,and the self-Media platform broadens the channels for the public to express their demands,resulting in a significant increase in the crisis of network public opinion and prominent impact.How to take effective measures to deal with the crisis of network public opinion and increase the ability of crisis management is an urgent issue for our government to consider.This paper defines the core concepts of public crisis and network public opinion clearly;classifies network public opinion according to different crisis forms;summarizes the characteristics of network public opinion crisis which are different from traditional public opinion crisis from subject,object,content and communication process;and expounds the changes of four periods of network public opinion crisis: latent period,diffusion period,outbreak period and recession period.The relevant crisis cases in China are analyzed in depth.This paper probes into the weakness of the rule of law construction due to the lack of relevant laws and regulations,media industry norms and standards,and the weak legal consciousness of some netizens;the government's concern,control and sometimes lack of respect for public opinion on the Internet show the tendency of "management" in the response to public opinion on the Internet;there are still some problems in the government's ability to govern public opinion on the Internet,which are reflected in crisis prediction.Weak ability and lack of scientific,integrity and timeliness of crisis information management.At the same time,the problems of lagging behind the construction of network talent team and insufficient participation of non-governmental organizations are more obvious.In view of these problems,this paper puts forward the following countermeasures and suggestions: to provide legal and chemical evidence for network public opinion governance by improving relevant laws and regulations,media industry norms and real-name network system;to strengthen moral restraint on network speech on the premise of "people-oriented";to strengthen the construction of early warning and prevention mechanism,guidance and control mechanism,and rehabilitation mechanism;The perfection of the system of management and the guarantee system of the talent team.