The Research On Management Of County Government Debts Public Opinion Risk In Hunan Province

As an important contact point for the generation and fermentation of systemic social risks,local government debt problems have become a heat topic in recent years.Due to the development needs,county governments have a large demand for financial funds,but their solvency is relatively weak.As a result,the county governments have turn into a high-risk area of local government debt public opinion,and the exposed risk management problems are representative.This study takes the local debt public opinion risk management of county governments in Hunan province as the object,and with reference to public opinion management,risk management and public crisis management,through case analysis,interview and other research methods,investigates the current situation of local debt public opinion risk management of county-level governments in Hunan province Based on the reality of public opinion risk management,this paper puts forward some feasible suggestions from the cognitive,behavioral and mechanism levels to improve the risk management ability of local government in Hunan province.The study found that there are three main reasons for the above problems: first,the backward management concept and insufficient understanding of risks lead to the weak awareness of risk prevention among the staff of relevant departments and insufficient preparation for risk management.Second,limited by the professional handling capacity of public opinion risks and the lack of a sound management mechanism,the public opinion response process is relatively long,the release of government information is not unified,and it is common to intervene in public opinion by administrative means.Third,local governments are not fully mobilize local media resources,establish a delightful relationship between them,and the government figure reconstruction is weak.Based on this,the research points out that the Hunan province to clear the debt of local government at the county level public opinion,condensed the positioning of the debt risk management work of scientific consensus for public opinion risk management,set up a well relationship with their media,to avoid the subjective reasons for local government debt public opinion bring the negative impact of the risk management work;The risk management level of local public opinion can be effectively improved by enriching monitoring means of local public opinion,strengthening debt risk investigation and prevention and control of secondary public opinion,and conducting regular work supervision and inspection.Finally,they will improve and establish a mechanism for releasing and responding to local government information on local government debts,an incentive and restraint mechanism,a decision-making risk assessment mechanism,and a public opinion rehabilitation mechanism to facilitate the work,so as to maintain a clear public opinion environment for local government to prevent and defuse major risks work.