Research On Consumption Culture Dalian Institute Of Finance And Economics Undergraduate Pattern Of Culture Perspective

In the consumer oriented society can stimulate people’s consumption desire under the background of the times, with the improvement of people’s living standard, people’s consumption of material products gradually shifted to the pursuit of cultural products. In this paper, the consumption culture from theoretical perspective to study the cultural pattern of undergraduate students of Northeast University of Finance and Economics, the undergraduate group has become an indispensable part of social development, the experiences of education and the campus environment, making them become the last than a special consumer group.First of all, the behavior of consumption culture on undergraduate group play the guiding role. It can provide some knowledge, coordinate their consumer behavior, such as through online shopping, shopping and other shopping experience, can some get how to identify consumer price knowledge; secondly, the consumer culture has integrated function. It can make the consumption behavior of undergraduate group showed the integration value, about their consumption concept and consumption behavior by peer group influence character by environment effects in campus life and the formation of the consumption concept of integration, the formation of values shared; thirdly, consumer culture also has the function of shaping. It shapes the consumer, to become a qualified member of the society, can let the undergraduate group follow the consumption principle make both ends meet in the process of consumption, comply with the principle of moderation in consumption and so on, these are a qualified social member performance. Can say, plays an important role in consumer culture behavior, the ideal personality of undergraduate group. Therefore, through the study of the northeast University of Finance and Economics undergraduate consumption sub culture, in order to showtime consumption forum as the research object, understanding the undergraduate group in consumption, and finally get some inspiration from the study.The significance of this study lies in the undergraduate students as a special consumer groups, their influence in modern society of consumption concept, life style, fashion, consumption psychology and behavior often imitate each other each other, form the group consumption psychological features. However, at present the main problems they exist:the consumption structure is not reasonable, there are psychological, interpersonal communication, love spending more consumption, leisure consumption becomes fashion gradually, the consumption gap, polarization etc.. The consumption characteristics of the undergraduate group, consumption concept, consumption behavior one of description, universality and particularity of cultural pattern cultural models using the Ruth Benedict to analyze consumer phenomenon of undergraduate group. Description of consumer behavior and consumer psychology of undergraduate group, grasp the behavior oriented and their psychological characteristics, understand their consumption value, model of consumer life, summed up the characteristics of the enlightened conclusions.There are three main research methods:(1) literature collection method. The cultural pattern theory of Ruth Benedict to analyze the consumption of college students special culture mode universal culture pattern and, based on the consumption culture of college students, the consumption psychology, collect the relevant description of the books, sorting out the necessary arguments, arguments in support of my thesis, consumption culture in order to study university students.(2) the network survey. The campus network of northeast University of Finance and Economics-showtime, network of information collection work for students to carry out investigation and research. From the consumption sector messages and posts in were sorted out. Respectively, sorting out the undergraduates in different gender, different grades of students groups to consume, analysis of different consumer groups psychological motivation and consumption patterns from.(3) interviews. In the campus network of northeast University of Finance and Economics showtime community, online interview by post and message consumer forum in the undergraduate group, using the network forum this communication media to further understanding of consumer behavior and consumer psychology undergraduate group. Research contents, through summarizing the northeast University of Finance and Economics undergraduate group consumption culture (including the northeast University of Finance and Economics undergraduate consumption culture, consumer culture, consumption culture the main features of the real effect of), in the narrative content analysis of northeast University of Finance and Economics undergraduate consumption culture from the perspective of cultural mode mode (including special northeast University of Finance and Economics undergraduate group consumption culture model generally and consumer culture from the perspective of cultural mode) the northeast University of Finance and Economics undergraduate consumer culture inspiration. This paper describes the university students consumption culture, and finally the conclusion is:the consumer behavior of university network forums consumption information for students, college students have an important guiding role of the consumer culture is helpful to improve the student’s market exchange screening capacity, the Network Forum Forum on College Students’psychological consumption demand function is revealed pay attention to.The article is mainly through literature collection method and a network survey method. Then, the quantitative analysis may be a bit short. However, the innovation of the paper lies in the related literature different from other research on College Students’ consumption of this article, but through the carrier of campus network forum to describe and consumption characteristics more than undergraduate group, with intuitive, maneuverability, and to analyze the cultural pattern of the undergraduate group special consumption culture cultural universality and consumer culture according to Ruth Benedict’s theory of cultural patterns, as the theoretical support, the ultimate use of campus network forum to reflect the students in groups of consumer culture mode.