| With the deepening of the global economy and the continuous development of science and technology, the exchange of cultural information is becoming more and more frequent. Mutual blending of various global cultures highlights the rise of the Internet culture which provides an indispensable condition for the rise and development of Internet culture consumption. Because of its convenience, rapidness diversity and affordability, Internet culture consumption, which not only changes the way of human survival and development, but also breaks through the space-time barrier of social interaction, is becoming an important driving force for cultural transmission and development. Therefore, it unwittingly becomes human essential object of cultural consumption, entering into the life of each person gradually. College students are the most important group of Internet culture consumption. What’s more,Internet culture consumption, a new form of consumption as a substitute for traditional culture consumption, has profoundly affects students’ emotion,psychological and ideological understanding so that they start to interpret the society and shape themselves with a new cultural consumption idea and behavior. However,due to the lack of enough ability to make a distinction between the right and the wrong, college students has not yet set up correct viewpoint on the world, life and values leading to the intrusions of bad Internet cultural information. It is necessary for not only the state, society, schools and families to guide and regulate the behavior of the Internet culture consumption, college students should also strengthen self-discipline to set up scientific and correct Internet culture consumption.Therefore, the research of this paper not only has some theoretical value, but also some practical significance for the promotion of the scientific and corrects cultural consumption of college students in our country.This paper mainly consists of three parts:The first part starts with the related concept of Internet culture consumption to explore the behavior characteristics of College Students’ Internet culture consumption and the characteristics of their consumption view.The second part analyzes the data about the present situation of university students’ Internet cultural consumption view to state the phenomenon and presents the characteristics with the investigation and analysis results. Also, this part analyzes theproblem inside this consumption view and its causes.The third part provides education path analysis from five levels: state, society,colleges, universities and individuals for the present problems of the Internet culture consumption view of college students. |