CBA Basketball Culture Situation And Development Countermcasures

As top Chinese CBA league basketball tournament has been17years since it wasfounded in1995, and in this period, through continuous reform league in the countryhave a certain influence.2005, the Chinese Basketball Association "plastic soulbasketball career, followed by the introduction of the" Basketball CultureConstruction Program ", the construction work of the basketball culture as the focusof the next step, this initiative is a turning point in the reform of the Chinesebasketball career. After several years of the CBA basketball culture construction work,the competitive level of the league and the overall outlook had improved to someextent. Found by searching the literature, experts and scholars in recent years is thetheoretical aspects, CBA basketball culture studies in the current CBA Basketballcultural construction of the status quo has not research. In this paper, a variety ofresearch methods of literature study, survey, mathematical statistics method to studythe construction status of the CBA basketball culture, provide a useful reference forthe construction of the next basketball culture focus, the main conclusions in thispaper are as follows:(1) Material culture: the development of the various elements of the material aspectsof satisfactory, of all arenas hardware facilities improve league rings, the design of thetrophy, cheerleading performances League charitable activities carried out and somore successful; However League some phenomena still need to be improved, suchas the team name commercial elements too heavy and frequent change, uniforms,team logo design monotonous and boring, the individual arena indecent slogans andslogan frequently virtual basketball culture museum building needs to be improved.(2) The institutional culture: the CBA Basketball cultural institutional level has beenconstantly improve, the participating personnel management system has beenconstantly revised, has been relatively mature, on the other hand league scheduledesign screenings fewer, shorter race, the competition system arrangement unstableand generally low education levels of the coaches and athletes the amateur refereesystem needs to be improved, the the league overall operation of the lack of legalconstraints.(3) Spiritual and cultural aspects: the CBA league promotion logo design moresuccessful, unique Chinese characteristics, the athletes overall competition motive ismore positive, upward, on the other hand, the the League promotion slogan transformfrequent adverse memorizing part of the nation’s traditional culture ideas Due to thedevelopment of Chinese basketball.