The Studies Of The Investment And Financing Of Chinese Sports Industy

With the continuous development of economic globalization and sports in the popularity of the countries all over the world,the sports industry is becoming21century most of the rising sun industry development prospects.In Europe and the United States economy developed countries,the sports industry has become an indispensable one of pillar industries,the output value in those countries can be in ten biggest industry list. And the developed countries of the sports industrialization has successfully run decades of the situation, but our country sports industrialization is still in the initial phase, and how to promote the healthy development of the sports industrialization is still in being perfected.This study analysis the sports industry in China through the three sub industries, professional sports clubs, fitness club and sports venues, main body of investment, investment and financing channels from three aspects of the investment and financing environment to carry on the detailed analysis, and based on the theory of public goods and financing theory, puts forward a reform of the Chinese sports industry investment and financing mechanism of the objective, principle and Suggestions. This paper studies the main conclusions are as follows:First, the sports industry in China develop with investment and financing is the whole economic system reform in our country and adapt to the pace of investment and financing system reform in our country. According to our country investment and financing system reform,the sports industry in China has three stages.Second, according to the current situation of the sports industry in China,puts forward a sports industry reform goal of the investment and financing mechanism for: a, realize the sports industry of the proportion of the investment and financing constitute reasonable; Second, realize the sports industry of the marketing of financing the allocation of resources; Three, realize the ascension of the sports industry international competitiveness.Third, according to the investment and financing theory and the theory of public goods, puts forward a reform of the Chinese sports industry investment and financing mechanism of principle:a, resource allocation efficiency principle; Second, incentive compatibility principle; Three, the principles of sustainable development.Fourth, the sports industry in China for the present financing mechanism reform proposal, put forward four Suggestions:a, establish a social capital into sports industry of incentive mechanism; Second, the strengthening of the government at the public sports products financial investment mechanism; Three, perfect for sports industry talent cultivation mechanism; Four, strengthening of sport industry policy support mechanism.