Our Country Sports Industry Research In The Transformation Of Financing Model

The sports industry is an emerging industry in our country, the scale expands unceasingly, areas continue to expand, structure optimization, increasing benefit,occupies more and more in the development of the national economy, the proportion of the development of sports industry plays an important role in the development of regional economy in the country and the great significance. With the development of sports industry, the first important problem is the marketization of investment and financing system reform, and how to expand the marketization of sports industry, the financing way is our country sports industry should be urgently solved the problems in the process of market-oriented reform, the good financing channel is the necessary requirement of promoting the sustainable development of sports industry, is a basic guarantee to accelerate the development of undertakings of physical culture and sports. Guangzhou evergrande taobao football club as a dazzling star in Chinese football league, signifies the highestlevel of football clubs in China, its financing model transformation is of great significance in the development of sports industry in China.By the methods of literature, case study method, expert interview method and other methods to study before and after the analysis of evergrande group investment in the development of the guangzhou football team and the market effect of the financing mode transition. Guangzhou evergrande taobao football club is discussed in team management, capital investment in innovation, analyzes its development brings the overall strength to ascend, for the team to improve the positive effects of league record, understanding of the sports industry in our country different financing channels, proposed to broaden the financing channels of our country sports industry correlation suggestion, in order to properly solve the financing problems in sports industry, promote the economic development of sports industry in our country, to provide scientific theory reference basis.