| With the deepening of the development of the national fitness campaign, therequirements from people to be involved in physical exercise and leisure activities arealso growing. However, there are still many obstacles restricting the development ofChina’s National Fitness and the implementation of the National Fitness Program,such as the lack of sports facilities and shortfalls of local government funding andbudget. Widely related discussion issues have been raised in the country, experts andscholars have paid more attention to government invested local sport facility projects.Insufficient number of public sports facilities can be better solved by governmentinvesting in local sport facility projects; Also this kind of project can take fulladvantage of the natural endowment of resources to solve the problem of highconstruction and management costs of public sports facilities. China is entering acritical social and economic development period. Government faced social stability,social security, income distribution, and many other problems, which will graduallyexpand the scope of government investment in public welfare sport projects in orderto meet the fitness and social needs of different social groups. From this kind view, wefirst summed up a Social Profit Evaluation of local sport facility projects invested bythe government by consulting the extensive literature; Second, according to theadvices from13experts, we make appropriate changes to the evaluation indicators;Then, we select Ninghai National Trails System Project, the first project in Chinaunder the construction of National Trails System(NTS) to evaluate social benefitsfrom the survey. Finally, we analyzed and discussed social benefits evaluation ofNinghai National Trails System Project. Through the series of steps, we can ensurethat the systematic and scientific evaluation and provide a theoretical basis for themeasure of the evaluation of the social benefits of other government invested publicwelfare sport projects.In this paper, the literature analysis, observation, questionnaire survey, expert opinions,and mathematical statistics, logical analysis and other methods were applied to in-depth investigate and evaluate the social benefits of Ninghai National Trails SystemProject and SPSS17.0Social Sciences Statistical Package was also used for thequestionnaire data processing.In the end, conclusions are as below:(1) In this study, we designed and constructed the indicators of the evaluation ofsocial benefits including three factors, namely "social benefit factor", publicsatisfaction factor "and" personal benefit scale factor ". Ninghai National TrailsSystem Project was used as a case study to explore and verify that the construction ofthree factors to meet the requirements of social benefits evaluation of the governmentinvested public welfare sport projects.(2) To verify the component factors of the three key factors and make the PearsonCorrelation analysis, it is found that the factor of promoting the local competitive sport, project security and exercise frequency are the most correlative factors with"social benefit factor", public satisfaction factor "and" personal benefit scale factor "respectively.(3) According to the evaluation results and interview results, the primary problemsthat affect social benefits of National Trails System, Ninghai Project are including theshortage of publicity from government, simpleness of project function and blankknowledge safety and security knowledge.(4) Suggestions: First, Government should enhance its role in publicizing the localpublic welfare sport projects; Second, those projects should meet the citizensatisfaction and the fitness requirements of various people; Third, it requires highstandards to establish public welfare sport projects. At last, the local governmentshould make proper policies and guidelines to provide platforms for inactive citizensto take part in physical activities. |
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