(The Research Of Golf Supplies Chain Operating In The Reagle Co.,Ltd.)

In this paper, the main line of the Reagle golf supplies chain management research, briefly describes the status and background of Golf Products sold at home and abroad, including the basic situation, competition, consumer preferences, in-depth analysis of the problems of the domestic golf supplies market and reasons, and the status quo of the Reagle golf products sales system SWOT analysis, the choice of targeted chain business model to achieve the transformation of the sales model, sales the Reagle company golf supplies chain management of the implementation of specific programs design, content include:principles, objectives, and the overall structure of the marketing strategy, specific management system optimization;This thesis is based the research on Reagle Company’s Chain Management of Golf Products in order to promote the sale profits as well as to lay a solid foundation for long-term development.At the same time, the reach also could provide beneficial exploration for standardizing golf products market and create reliable consumption environment for consumers.