Research On The Application Of The Microblogs In Education And Administration Of Universities

In the information era, microblog has become the new management methods in universities. What are the efforts of the new method? What are the difficulties and problems? How to solve the problems and put forward to promote the application of microblog in university education and administration? In order to research on these problems, the writer takes "Application of the microblogs in education and administration of universities" as the topic of Master’s degree paper.Besides the "Introduction" and "Conclusion", there are three parts in the research paper.Part One:Explanation of theories of microblog in education and administration of universities. This part introduced the concept of the microblo and the content and scope of education and administration of universities. It emphasized the theoretical basis of application of the microblogs in education and administration of universities, such as The theory of social network, The learning theory of constructivism, etc.Part Two:Analyzing the application of the microblogs in education and administration of universities. The progress and fruits of the application of the microblogs in education and administration of universities are listed in this part. Meanwhile, it points out four kinds of difficulties and problems:first, diversification of the value. The mainstream value is threatened. Second, the opening of the microblogs strengthened the negative western style effect. Third, the convenience and effectiveness make it more difficult that deal with the emergence. Fourth, the authority and importance are threatened.Part Three:the paper gives some advice on improving the application of microblog in university education and administration. It contains four dimensions:1. Taking advantages of the microblogs in the students’ management.2. Promoting the campus culture construction with the help of the microblogs.3. Accelerating the application of the microblogs in universities’ teaching.4. Promoting the recruiting of the universities.The innovation of this paper is as the following:First, it innovates the content of research. It combines the students’management, teaching management, the construction of the campus culture, and the recruiting promotion. The former researches focused on only one aspect.Second, it brings out some new suggestions. Such as,"Correcting guide of public opinions with the microblogs","Making the culture and theme microblogs","Building the coordinative studying systems", etc. They are full of innovation, specializing and application.