The Language Of Network Influence On Contemporary College Students

Network language is a product which was born under the network environment, as one ofthe unique cultural phenomenon. First, it not only has a certain impact on the traditionallanguage, but also accords with the contemporary college students’ psychologicalcharacteristics of pursuing novelty, quickness, and differences, and abandons the mindsets inwhich contemporary college students are considered as the main body of Internet population.Besides, non-standard and uncertain network language will reduce the learning efficiency ofcollege students and university teachers’ daily teaching. Furthermore, uncivilized networklanguage will hinder the improvement of students’ quality. Based on the analysis of thecomposition and characteristics of network language, this paper focuses on analyzing theimpact of network language on the contemporary college students and the causes, aims toseek the most effective way to ensure college students use scientific and objective attitudes tolook at and use network language, which make them have all-round development. The newproduct from multiple points of view should be used for college students to set up the correctoutlook on life, values, world view, etc.Main points of this paper are as follows: First of all, the paper gives an account of theemergence of network language. The paper points out the basic situation of the use of networklanguage among college students at present, which leads to the practical problems resultingfrom the influence of network language on college students. The paper clarifies thebackground and significance of the research, analyses the research status at home and abroad,summarizes the research ideas and methods, sums up the frame and innovation in the research.Next is the theoretical overview of network language. By analysing general concept ofnetwork language, language features and composition, the paper clearly puts forward positiveand negative effects of network language on contemporary college students. By comparinggeneral language and network language, the paper highlights the particularity of networklanguage. The paper anlyses and proves the special influence of network language from thepoints of linguistics, communication studies, and semiotics. The investigation shows that thebasic is the particularity of network language coincides with the psychological characteristicsof contemporary college students. Again, facing the negative influence of network language,contemporary college students should correctly treat and use network language, put forwardmore effective and feasible countermeasures. Finally, the paper comes to the conclusion thatdue to contemporary college students’ being the backbone of China, the healthy developmentof network language is crucial for contemporary college students to grow their personality,and puts forward new challenges to universities’ and colleges’ ideological and political educators.