Research On Value Reconstruction Video Sports Industry Intergration Of Network Convergence

Network convergence is the product of human advances in information and communications technology and global economic integration development.Some western developed countries have in late twentieth Century to early twenty-first Century basically completed the integration of three networks. With the2013"to promote the overall scheme of "triple play "overall scheme) with the launch of the implementation, symbolized our country sounded the pace of convergence, but due to historical reasons convergence slow progress.Therefore, how to further enhance the operational mechanism of networks integration is one of the important problem of the government and scholars need.In this paper, using the method of literature, interview and logic analysis method, the information science, communication science, economics and management science and other related disciplines as the theoretical foundation, firstly discusses what is the main constraint link in our convergence and efficient operation mechanism? Second in the solution to the key links in the further study of the industry value chain of the development,reconstruction? The results are as follows:first, in the current context,"sports video" broadcasting rights to the telecommunications and broadcasting common to all is in line with the three countries, people and business interest,also is to explore how to improve the operation mechanism of the integration of three networks "touchstone or forerunner". Second, first proposed the concept of Video Sports Industry and defines the various sports information sources,market operation of the creation of economic benefits of industry called Video Sports industry. Third, to reconstruct the video of sports industry value chain.The professional extension mode and multiple expansion reconstruction of basic value chain, on the video of the sports industry extended value chain,expanding the value chain, virtual value chain and value net of five types of reconstruction.Finally,aiming at the problems found in the research process, put forward to strengthen the legislation of video of the sports industry, improve the regulatory system; accelerate the marketization reform, rich sports video content industry; to explore multi win three suggestions mode.